What a clever owner! He saw a chance to take advantage of Fred’s busy schedule to make a little bit more money. Wasn’t long, though, before Fred figured out how to take his five grand in cleaning somewhere else. A few months after that, the manager found a new job where he’d be appreciated for treating good customers well. Short-term gain, long-term loss. You could see this coming the day the owner “fixed” everything. THE SECRET LIFE OF COMPANIES: SHORT GAMES Because customers create value in both the long term and the short term, you can think of customer mbt discount s as little financial assets.
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